Restaurant videography is in high demand these days. In fact, the customers retain 95% of the message delivered in the video. This is impossible to achieve with photographs, which is answering the importance of videography for restaurants in Qatar recently.
With the world switching attention from static images to live stories and short videos, you have an excellent opportunity to show your restaurant’s vibe and brand personality through videos.
Videography For Restaurants Is Better Than Images
1.Video vs image
Did you know that Instagram is now more inclined toward video-sharing content than it was when it first launched?
Why do you think the shift in the algorithm occurs?
Because video communicates and delivers content more effectively than images. Consumers are familiar with videos, as evidenced by YouTube’s monthly traffic of more than a billion users.
2. Higher Engagement
When we see a viral trend, it is usually in the form of a video. Users of video marketing campaigns assume to have seen a 30% increase in traffic.
So Taqnia Team’s advice is: Don’t waste your powerful content and design by delivering it through images; instead, use videography for restaurant marketing.
3. Future Of Advertising
The algorithms for Google ranking, Instagram trends, and other platforms are constantly developing.
Videography is an important skill to learn because video-based content will become the next promotional strategy leader.
It will help you grow your business, increase your branding, and deliver your content more effectively.
Videography for restaurants in Qatar is a Complete Guide for Successful Restaurant Ads.
4. Branding of your restaurant
If you want to create unique branding for your restaurant, videography for restaurants in Qatar is the way to go.
65% of people who respond to a video visit the brand’s website/account, providing you with an excellent opportunity to increase website visitors and account followers, which in turn will increase your digital media presence.
Apart from capturing your restaurant’s brand personality, it also captures effective communication, attention to detail, and delivers the correct planned view of the campaign.
Ideas for videos for restaurants in Qatar
- Videos highlighting the company’s objectives, and visions.
- Displaying the journey of food from farm to table.
- A video showing how you obtain certain delightful raw ingredients.
- Personal stories from your customers.
- Videos on holiday preparation, menu.
- Highlighting a special menu item or a different season’s menu.
- Video for recipes and how to create the plates.
- Video for the final touch and how to serve the plates in restaurants.
Tips for perfect videography for restaurants in Qatar
1.Good source of lighting is necessary
Professional lighting will highlight your food and ingredients and make them more visible without making them appear too shadowed.
2.Different sizes for Social media platforms
Remember that your video will be shared all over multiple social media platforms, so different dimensions, lengths, and add-ons (such as effects and music) must be taken into consideration.
3.Use the Right Camera Technique
The best camera technique depends on the type of video you are trying to shoot. For example, if you just want to show the ingredients, an overhead camera will be enough. If you want to show your chef preparing the dishes, you might need to shoot from different angles.
4. Use Colors to Describe Mood
Color in food videography can make an impact. It will not only make your food more desirable, but it will also create attractive visuals for the customers.
Different viewpoints will provide you with more options during the editing process. It would be much easier for you to select the ideal angles for a smooth transition. That is how you can make the food videos more interesting and worthwhile to watch.
6.Clean the Film surrounding
Make sure your food videos are shot in a clean, well-organised surrounding. A crowded surrounding will take your viewers’ attention away from the video content.
7. pick the right Audio
The quality of your sound can have a significant impact on your food videography. If you want to go with a vocal-heavy framework, use voice-over.
Finally, don’t waste time on the wrong content or images to present your plates, start your videography for restaurants in Qatar and gain your customer’s attention right now.
Contact Taqnia team for support in growing your business and creating professional branding for your restaurant to attract new customers.