There is no doubt that good photography can prove to be an effective tool to capture and retain the attention of any individual. eCommerce businesses around the world have utilized professional photography to advertise their products and services on various online platforms.
A Professional product photography studio in Qatar can improve online retail sales drastically and it is evident from the fact that in 2023 sales are projected to get doubled and reach an enormous $6.5 trillion.
It is extremely necessary for every business to invest in high-quality product photography if they really wish to stand out and survive in this fast-paced market.
Here are a few reasons why it is essential to hire professional help for product photography in Qatar, for your eCommerce business
Build Customer Trust
In order to clearly see what the customer is getting for their money; a good photograph is a must. For creating lasting customer trust, you need to be honest about what you show on your website and what you deliver on their doorstep.
A professional photography studio in Qatar is the only way you can create the best images to post on your site. These images capture the essence of your brand and make your products appear visually attractive. This makes your business appear trustworthy and pleasant which affects positively your sales.
Professional photographers can help you get images that can be manipulated by spinning, zooming, etc.
These interactive features help the customers get a better understanding of the product and form an informed opinion. Static photos allow for minimum interaction and affect the overall experience, making it dull and pointless.
Interactive images allow you to view the product from various angles. They help you notice undesirable aspects of a product that can cost you time and money.
Research has proven that if you increase customer engagement through interactive images, you have a much positive effect on the buying intent of the customer.
The problem with DIY photography is that it needs to be more scalable. For people who have to work with plenty of suppliers and a lot of products, it is absolutely necessary to hire photographers who know how to create scaled images.
Different categories of items need images in different sizes and taken from different angles. This is only possible if you hire a professional photography studio for this purpose. These people can help you manage and specialize images in a much better way.
It is also proven that professional product photography has the power to drive more sales and have a much better impact on conversions.
According to a study conducted by Grainger who is a leading supplier of maintenance, repair, and operating products in North America, the use of 360-degree images resulted in an increase of about 47% in the conversion rates.
This significant increase in conversions is proof that by using interactive images created by professional photographers, you can easily drive more sales and create a very strong brand presence.
Strong Brand Identity
For any business that wants to do well and survive in today’s extremely competitive online market, having a strong brand presence and identity is a must.
In order to build a consistent brand image, you need to hire photographers that know how to illustrate the core values of your business.
Images are the only way for customers to distinguish one brand from the other. If you do not pay attention to creating unique images, you will find it very hard to stand out in the minds of potential customers.
An image is a gateway for your customers to learn what are the main aspects of the product that make it unique and professional photographers can thus help you create a strong brand identity.
Enhance Search Mobility
Most online users prefer information that they get via images rather than by text. Users across various social media sites share content featuring images in order to deliver more information in less time.
The use of high-quality images can give you highly shareable content that spreads quickly and has the power to influence sales.
Creating photos that get more shares allows you to increase the exposure of your business and build a very prominent brand presence.
So, these are a few reasons why we believe professional photography is an absolute necessity for any eCommerce business. This type of photography can foster customer trust and loyalty. It has the potential to attract the attention of more customers and to influence them into taking your desired action.
We urge you once again to hire experienced and skilled photographers for your product photography if you really wish to create a better online buying experience for your existing as well as new customers.
Contact Taqnia for professional product photography services in Qatar.