It’s not just technology that’s evolving every year; email subscribers’ tastes change, too. Therefore, for successful digital marketing, every year email designs evolve as much as technology to suit these tastes.
The 2021 email designs highlight the participants’ affection for the emotional style that catches their hearts with their eyes. Designs this year focuses on how visuals make your email subscribers feel; And not the visual elements themselves.
In this article, we will explore the 10 most prominent email designs for 2021. This is so that you can send your emails mixed with modernity that enhances your standing among your email subscribers. Let us start,,,
Top 10 Email Designs for 2021
1. Illustrated iconography
Illustrated iconography is a modern email design for 2021. It clearly sends your message via graphic icons that clearly explain what you want to communicate to your subscribers. Email marketing is witnessing a remarkable rise in the current year of companies focusing on clarifying and communicating their message to their audience easily. With the aim of increasing customer interaction with their unique branding and artwork.
The Illustrated iconography this year features bright colors in the background. It’s a way to add a vibrant feel to a simple background to draw your subscribers’ focus to its content. Illustrated iconography is one of the most prominent email designs that encourage emotional communication between the brand and its audience. And that is because she explains many advantages in an emotional manner.
2. Body usage
Product display on the body has added many positive benefits to different brands. It is a more realistic way to show how these products look on the body such as “clothes, watches, shoes, etc.” This method relies on the prowess of photography to highlight your product in a way that enhances its position.
Because film photography is more expensive than digital photography on a regular basis, here are some ways to help you improve and enhance your old films:
- Add a polaroid frame to your photo.
- Use flash-filled photos to enhance realism.
- Use colors like sepia or white and black as an after effect.
- Put film code on the boundaries of your image.
If used appropriately, this method will help your audience to better communicate with your brand. However, make sure that this method is effective for your audience first, as it is not suitable for formal businesses, for example.
3. Editorial approach
This type of email designs are meant for those pictures that appear in fancy print magazines with high-quality photography and a muted color palette. This type of design aims not only to better communicate with your audience but also for everyone to see and not forget.
This email design gives you the elegance and modernity your email needs. Always, less is better when dealing with text. Your email should be noticeable but not flashy; Attractive but not overwhelming.
4. Skeuomorphic frames
This type of email design means placing your photo inside a frame that references a fake device such as a smartphone or browser window, for example. It makes your picture appear as if it appears on someone else’s phone screen or browser window.
In 2021, skeuomorphic frames are one of the easiest email designs to work with. Just put your photo or content on the background of a smartphone or browser window. These designs are suitable for companies that offer digital services, applications, or products because they give the customer a clear picture of what exactly they will look like.
5. Moving images overlap with static images
Your email images are primarily intended to dazzle your viewers, but with a reasonable file size that can be downloaded quickly. Since the fully animated newsletter takes a lot of time to load, you can use these email designs. It helps you to give an amazing appearance to your email with loading quickly by overlapping animations with static images.
This design is a hit if you want to use animation in your emails. It adds visual depth to your messages with few technical flaws. It also gives designers better control over the visual hierarchy or the elements that should be on top.
6. Pastel palettes
Like iconography and editorial layouts, pastel palettes provide a vital parallel to a simple, muted background. Pastel palettes are also called happy colors because they help you give a more friendly and cheerful look to your brand. Therefore, pastel paintings guarantee you that the images they display will grab attention.
Pastel palettes do a perfect job with buttons that call to action or as background for important texts, especially when combined with neutral backgrounds.
7. Neon in dark mode email designs
In this year, the use of neon color on a dark background is more important than ever. It’s a feature that gives your contemporary branding a retro touch. In order to develop it, brands have combined it with animation and animation effects.
8. Call-to-action email designs
These designs have the advantage of being in the mid between creative design and email marketing. It is less than the first and more than the second. This design helps you create emails that prompt the customer to directly take action and click to get the service or product.
9. Maximalism email designs
Unlike minimalistic designs, everything is big, luminous, and luxurious in these designs. These designs feature bold typography, large photos, vivid colors, and ornate layouts.
With advanced cell phones and modern computers, users today are more passionate about seeing better, busier, and more attractive images than simple, practical images.
10. Single scroll with floating elements
Instead of creating content in a linear order, you can rely on this unique design for 2021. This email design is based on creating a long, animated frame that houses the content you want to illustrate with distinct backgrounds.
This type of design is great for showcasing multiple products in one email, especially if they’re all the same like meals, shoes, etc. These designs also support an easy and memorable user experience. In addition, it helps to segment the information in a way that is easy for customers to access which makes the emails experience more enjoyable.